Challenge: With schools suddenly closing in Spring 2020, Client looked to maintain brand integrity while beginning to promote their annual professional development conference.
Result: On three days’ notice, created a virtual event series to showcase real-life applications of available resources as educators pivoted to online learning. This limited weekly series expanded the reach of the brand, with hundreds joining live, and more watching on demand. Event surveys have delivered overwhelmingly positive ratings. Client is now seen as a go-to resource for the community, and marketing fall event is now seen as an extension of year-round learning opportunities.